Boudreaux's Butt Paste

Your #buttpaste Stories

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My Grandson
My Miracle Cream
Sleep Sweet
The Best Out There
Sweet Cheeks
Butt Happy!
Unexpected Reaction
Amazing Product
Life Saver
Can't stand my butt!
Soft as a baby's bumm
Baby bowl movement
Old faithful
Fair fight!
Facetime to forget
My first fight
I ran out of diapers
Messy Painter
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Our Story

Our Story

In 1978 a Louisiana pharmacist and father of 4 named George Boudreaux had seen what the diaper rash treatments on his shelves could do and he figured he could do a lot better. So with the help of a pediatrician, he started to work on his own formula. After lots of messy trial and error, he landed on something that worked pretty darn good. Word spread about his magic diaper creams and one day, someone came in the store and shouted, "Give me some of that butt paste." The rest, as they say, is baby butt history.


Butt Paste Goes National

Trading on its grassroots popularity and attention-grabbing name, George Boudreaux finds a manufacturer to produce Butt Paste to the same exacting standards that he himself has followed through the years. 1997

Boudreaux Featured in People

Coining George Boudreaux the “itch doctor,” People Magazine recounts the origin story of Butt Paste, creating widespread exposure and demand. 2003

Hello, Oprah!

Boudreaux’s Butt Paste® is one of seven brands showcased on an “Oprah” episode featuring successful, do-it-yourself entrepreneurs. Booty the Bobblehead is born. 2005

The Jolie-Pitts Become Fans

Brad Pitt tells People, “We’ve tried everything — every cream, every salve, every natural product. We haven’t found the magic ointment. Yet.” After readers overwhelmingly recommend Boudreaux’s Butt Paste®, a happy Pitt poses with the product a week later, calling it an overnight success. 2006

Butt Paste Is Born Anew

Boudreaux's Butt Paste® redesigns its packaging and website to feature an updated “Booty,” the smiling, iconic spokes baby. 2016

Baby, it’s you!

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