Our Story

In 1978 a Louisiana pharmacist and father of four named George Boudreaux had seen what the diaper rash treatments on his shelves could do and he figured he could do a lot better. So with the help of a pediatrician, he started to work on his own formula. After lots of messy trial and error, he landed on something that worked pretty darn good. Word spread about his magic diaper creams and one day, someone came in the store and shouted, "Give me some of that butt paste." The rest, as they say, is baby butt history.