Our Products

Maximum Strength

Maximum Strength Butt Paste®

Relieves diaper rash discomfort in 1 use and provides overnight protection

Butt Barrier Ointment

Butt Barrier Ointment

Helps prevent diaper rash. Voted #1 Product of the Year in the baby care category, based on a survey of 40,000 people by Kantar


Original Butt Paste®

Original pharmacist formulated Butt Paste® provides Fast Relief from diaper rash discomfort

With Natural* Aloe

With Natural Aloe

Helps fight diaper rash with natural* aloe and plant-based ingredients**

Sensitive Skin

Sensitive Skin Butt Paste®

Specially formulated for Sensitive Skin.

Rash Kicking Kit

Rash Kicking Kit

Everything you need to help prevent and treat diaper rash in one booty-friendly box!

Baby Shower Bundle

Baby Shower Bundle

The perfect baby shower gift to help new parents conquer diaper rash!